Making a blog


What is a blog?

Many of those who come across the term “blogging” do not grasp it. They are often unaware that reading or creating a blog has many possibilities of impacting their lives and making it better. This guide is meant to walk you through the concept of blogging if you are a total beginner or someone with basic knowledge who wants to explore it further.

The following paragraphs will inform you about well-known websites for blogging and tell you how to use single or multiple blogs as a source of income for yourself and/or your business.

So exactly what is a blog?

A blog is a memoir, diary, or journal created, maintained, and located on a website. It contains text, images, videos, gifs, and other forms of multimedia and can also include ‘real,’ i.e., offline diaries as well. A blog can be run on a small, personal, and individual scale, but you can also expand it by adding information and content that appeals to a broader audience in terms of utility and interest to develop engagement with them on your platform. You are totally free to choose if your blog remains public or private.

Free blog

Source: Pikrepo

If your blog is public, any viewer can reach it through its link (URL), which may be found on the blog’s proprietor or third-party websites, on social media pages, emails, and e-newsletters, and it can also be discovered via keyword-based internet search engines. A number of bloggers maintain their blogs on websites dedicated to this purpose, such as Gator, Medium, SquareSpace, and Ghost.

There are two ways in which the content of a blog is typically presented to its readers. Audiences may either see a continuous stream of posts on the main homepage or alternatively. Each post may be displayed on its own individual page, which can be reached via other related pages presented as a list of post title links and excerpts, and related tags. The content of a blog and the links leading to them appear in a reverse-chronological manner (last in, first out), with the latest content displayed on top. 

Do bloggers get paid, and what is the use of a blog?

Selling products and services

Your decision to start a blog was the first step. Now you think— “what way is there for me to earn from this?”. You will have questions on how to create a blog for free and make money. We will tell you here how your free blog site can become your source of revenue. When you create a blog, you can monetize it without spending anything for the starting investment.

Are you ready? Let’s dive right into it! The first use of your free blog site is for the promotion of your product or services.

For example, you are doing arts and crafts, and you want to reach customers who will buy your paintings, jewelry, trinkets or, some other products from your Etsy store. You can write a step-by-step post on how you created a particular painting. You can add images and even provide links to  YouTube videos of the same.

This will convert your viewers or readers into customers since they will be attracted, and they will show interest.

Similarly, if you are a freelance professional, you can use a free blog website to attract clients. Let’s say you are a graphic designer or animator. You have some amazing designs and illustrations. Why not start a blog for free and use the various themes and design options to build your brand?

As a blogger, you can integrate your other platforms like social media through URL and embedding on your free blog site. Same for other professionals like photographers and freelance writers.

Your search for how to create a blog for free and make money ends here as we have told you how your free blog site has limitless potential to show off your skill, talent, and development. No input costs, and such high returns! Can you ask for a better deal? We don’t think so!

Let’s look at an even better way of selling on your blog. On your free blog site, you can upload online courses, e-books, and educative videos. If you were curious about how to create a blog for free and make money, thenthis is the right option.

You can do this work at your own pace, from the comfort of home. It is a win-win solution for both the client and the Blogger. They will find useful knowledge and experience from your free blog site, and you will earn both money and reputation.

If you don’t want to handle all the content delivery and payment, you can sign up with Kindle Direct Publishing and SkillShare. Now, anyone reading your blog can go to these platforms and discover your amazing work.

And all this without any spending from your side! Awesome, right?

Sponsored Content

You can also write paid posts on your free blog website. This is called a sponsored post. Your client will be an advertiser who wants to promote their brand, product, or services. If you’re interested in the next steps after you start a blog, this is your answer.

You can leverage your blog’s popularity and traffic by charging a payment for sponsored posts. These kinds of posts have product reviews and positive brand messaging. 

Free blog

Source: Pikrepo

In such a sequence of posts, you can include links leading to the advertiser’s website. Your posts can tell a story that shows the value of the advertiser’s product or service. This will convince the audience and generate returns.  

After you start a blog for free, you have to think about revenue. Sponsored posts provide lots of value to both the Blogger and the client. You can form long-term networking relationships with advertisers. They may hire you for a marketing campaign that includes videos and images along with written posts.

After sponsored posts, you can go for influencer marketing also. Did you know— your free blog site can also have a presence on social media platforms like Facebook, Twitter, Instagram, YouTube, and TikTok?

 Lots of audiences are waiting to engage with you on social media. Promoting on behalf of advertisers through hashtags, stories, groups, etc. has lots of earning potential for you.

As a blogger, you can make full use of your presence on social media as an influencer.  Did you know that four-fifths of marketers have said that they will run an influencer marketing campaign? Once you create a free blog, there are so many benefits!

Finding Your Niche

You must have seen so many blogs on the internet. There are as many blogs as stars. Create a blog that is interesting to read and shows your unique way of writing.

A niche is what your blog is talking about—your topic.

Do so many blogs already take your topic? Chill! As a blogger, your free website can still attract traffic and grow your customers.

 For example, lots of writers are successful in fashion blogging. And still, new blogs are growing. You can be a big blogger as well!

Writers like you are finding success by giving interesting content to readers. Your unique, individual style and skill-set make all of the difference. Your free blog website can create a returning audience for you.

You always have a scope in any niche. If you are a fashion blogger, you can start a blog about retro fashion styles or traditional designs.

More Ways to make money blogging

 You can fulfill your dreams as a blogger. It is possible on your free blog website. We have shown you how to create a blog for free and make money.

We gave you information about earning money from your free blogs websites like sponsored posts, influencer marketing, and business promotion.

Free blog

Source: Pikrepo

Here are some more solutions for keeping the revenue flowing after you create a blog.

Coaching/consulting: Clients can benefit from your expert opinions, skills, and experience in your field. You can monetize your knowledge to earn from your free blog website.

Contributions: Your audience can support your unique content or skills. Create a blog to showcase yourself, then offer exclusive access and other extra value for their monetary support.

Brand ambassadorships: You can monetize your reach, presence, and image as a blogger and find work with companies for long-term publicity operations. 

Advertising on related platforms: As a blogger, you have various content in different forms and platforms. Do you have a YouTube channel or a podcast? Do you stream? Then invite the audience there through your blog! It is easy to generate ad revenue and private sponsorships like this.

Events and speaking engagements: These days, many things have moved online. You can be a successful blogger by appearing on webinars, summits, and e-conferences. Increase your digital impact through your free blog site with this solution!

Premium content: Everyone needs something special! Offer high quality, special-access content and resources to your paying readers on your free blog website today and see the difference!

What is the best free blog site?

We have shown you the wonderful advantages and opportunities you can avail of with your free blog website. Are you ready to create a blog and amaze your audience as a blogger? Are you asking— how to start a blog?

 There are many blogging platforms, and some will work for you better than others. You can be a successful blogger by making the right choice, and we are here to guide you in that.

We will compare and contrast the pros and cons so that you can find the best free blog website platform and get the edge over other writers.

Do you want to start a blog for the first time? If you are a beginner wondering how to create a blog for free and make money, your search ends here. We will talk about the two most beginner-friendly blogging platforms.

There are quite a lot of other websites that are fantastic alternatives, and we will discuss that in another article. So now, let’s begin with two beginner platforms for your free blog website.  


On WordPress, you can host your blog with ease. It is a good option for a free blog site as its basic features and layout are simple to understand and navigate. There are many other good quality blogs hosted by WordPress.

free blog

Source: Pikrepo

You will be satisfied with your free blog website on if you don’t want advanced features and self-hosting.  


  • Set-up or installation is not required. Just login and start blogging!
  • User interface is easy, and you’ll be ready to rock in no time!
  • It’s a great option to start a blog and to set up your free blog website if you are ok with the WordPress subdomain. Your URL will look like this:


  • You will face some restrictions if you want to extend your free blog website created on WordPress related to themes and plugins.
  • If you create a blog using the free version of WordPress, you will not be able to place advertisements. Instead of the Blogger, WordPress controls what ads will be placed on your free blog site.
  • WordPress has the right over your blog, and not you. It can choose to delete or suspend your blog. This will only happen if you violate terms of service on WordPress, so no worries!

Overall, WordPress is a good option if you want to start a blog. We highly recommend it for your free blog website.


If you are looking for easy ways to start a blog and run a free blog site without any technical knowledge, Blogger is another great platform for you!

 Do you want to find out how to create a blog for the first time on Blogger? We will explain everything to you.

Blogger is one of Google’s many products. It is a pioneering blogging platform since it was one of the first to be started back in 1999 by Pyra Labs. Google acquired it in 2003. It’s said that ‘old is gold’ and that’s definitely true for Blogger!

If you want to create a blog on Blogger, you’ll just need a Google Account. It is free, flexible, fast, and simple. So why wait? Let’s look at the pros and cons.


  • Blogger is free to use, making it ideal to start a blog if you want a free blog website.
  • You can update the blog, add multimedia, embed from other platforms, and share your blogs with the world simply, quickly, and efficiently. You don’t need to be tech-savvy in any way.
  • Rest easy! Your hard work, safety, and privacy are all secured by Google. Your free blog website hosted on Blogger is safe and secure.


  • There are only basic blogging tools in Blogger. As your free blog website grows, you may find some limitations in features and functions.
  • There might be some compromise with the look and feel of your blog. There are only a few templates, and templates from outside the Blogger platform, i.e., from third-party may not work due to quality or compatibility issues.
  • Updates are not frequent on Blogger, which means it does not get new features very often. Todays’ digital landscape is dynamic and changing fast, and for this reason, you may feel Blogger lacks as a platform.  
  • Just like WordPress, even Google may suspend or remove your free blog site hosted on Blogger. Even the Blogger service itself can get canceled, as this has previously happened with the Google project Feedburner.

If you want to customize the domain name of your free blog site run on Blogger you have to buy from a third-party domain registrar. You can reduce costs and create a free blog on Blogger. It will then contain the Blogger subdomain, like

What is Blogger, and how does it work?

Ok, so all of this sounds really cool, but where do you start?

If you already have an active website on a platform such as WordPress, then it is simple to integrate your blog with it, else you will need to consider WordPress or Blogger as standalone blog publishing services. It would be best if you ideally operated your blog within your current website. You may find it useful to speak to your web developer and/or think about getting started with your blog with the help of one of the platform mentioned above options above.   

What is the use of a blog?

Blogging for fun

Most people start blogs to share their ideas and thoughts. They update the world about their personal life events, jobs, families, and hobbies or interests. Such blogs have limited readership since other people are generally not interested in strangers’ personal lives.

Free blog

Source: Pikrepo

 As opposed to this, we have niche blogs focusing on particular areas of interest. These kinds of blogs reach a wider audience and have greater chances of popularity. Like-minded people visit and read them regularly, and eventually, small communities are often formed around these blogs.

Blogging for profit

Contrasted with personal blogs, many blogs are started and run with a commercial motive. These blogs are monetized via advertisements in the sidebars or within posts, and bloggers are paid for each page view or per click. Although there are quite a few successful bloggers out there profiting heavily from their platforms, the overwhelming majority still manages only pennies’ worth for their work.

Businesses also use blogs as a tool for product promotion. These companies usually create lighthearted and fun posts. They may also hold contests and other types of activities that involve potential customers.

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Author: Gagan Sharma

40 thoughts on “Making a blog

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